How we will use the information about you?

We use your personal information in a number of different ways, depending on the type of information provided. You do not have to provide this personal information but if you don’t, you may not be able to purchase goods from us, we may not be able to provide certain services and you are unlikely to receive our optimal overall customer experience.

The tables below set this out in detail, showing what we do, and why we do it:

Personal Finance products

In some circumstances we also need to provide your information to enable us to comply with legal or regulatory requirements, such as criminal or whistleblowing investigations. We will do this where Debenhams has a legal obligation to provide such personal information to the authorities and regulators to comply with the law.

We may also use publicly available information (such as from the electoral register) to ensure that our database is kept accurate and relevant. Debenhams has a legitimate interest to ensure our database is kept up to date.

Personal information shared with Third Parties

In order to provide our services to you, we share your data with the following categories of companies:

• Companies in the Debenhams group – all Debenhams companies within the group adhere to the same standards of data protection.
• Companies that help get your purchases to you, such as payment service providers, warehouses, order packers, and delivery companies or as part of the standard customer journey for the purposes of taking payment, managing your order, monitoring site performance and stability, improving customer experience, tracking revenue, delivery and returns.
• Concession and cosmetics partners who are responsible for delivering their products directly to you or providing services, such as makeovers, in our stores.
• Our Financial Services partners who are responsible for administering and operating our financial services products. Details of these can be found under the section on microsites.
• Companies who help administer your account and handle any customer complaints and correspondence, such as our Customer Contact Centre.
• Companies who help us arrange any services you have asked for, such as appointment bookings for our personal shopper or bra fit services or our Beauty Club Community pages.
• Professional service providers, such as IT providers, marketing agencies, advertising partners and website hosts who help us run our business and deliver our marketing and advertising to you, including third party print companies for mailing purposes.
• Data insight companies and other business systems providers who ensure the information we hold is up to date and accurate. We also share information with our insurance providers to help deliver more accurate pricing for insurance quotes.
• Credit reference agencies, law enforcement and fraud prevention agencies and payment card and insurance providers. All credit/debit card holders are subject to validation checks and authorisation by the card issuer and we may share your personal information with such third parties as are necessary to enable us to do such checks. The third parties may keep a record of the information provided.
• Companies approved by you, such as social media sites (if you choose to link your accounts to us), and PayPal where you choose to use their payment service.
• If we sell or buy any business or assets or transfer an area of the business to a new provider, we will disclose your personal data to the prospective seller or buyer of such business or assets or any third party who acquires our assets or who the business is transferred to.

Debenhams only transfers your personal information to those third parties where we can be sure that we can protect your privacy and your rights. We only transfer the information which is needed to provide the goods and services and if we stop using a third party, we require them to remove or anonymise your information. We have contracts in place with all of our business partners and audit them regularly to ensure data security. We do not, and will not, sell any of your personal data to any third party.

Security of your information

We want you to have confidence in how we use and hold your personal information. We have in place a range of organisational, procedural and technical security measures designed to protect your personal information from unauthorised use or disclosure, including password protection on My Account. We regularly conduct security assessments against our web platforms and applications in order to provide you with the necessary trust and protection you expect when interacting with Debenhams online services.