If you have given us your contact details, we may use these (in accordance with any preferences you have expressed) to send you marketing messages by email, post, phone and social media to keep you aware of what we’re up to and to help you see and find our products. This includes sending details of special offers, services (including our financial services) and promotions from Debenhams.

As part of running our business, Debenhams has a legitimate interest to promote our products using marketing messages to existing customers of Debenhams and/or those in a negotiation with us for a sale or service, unless you have asked us not to.

When we collect your personal data, we give you the opportunity to opt-out of receiving those marketing messages by simply ticking the box. We also have lots of other ways you can stop marketing messages in the future, which we’ve set out below.

If you are currently opted-out of our marketing, you can always choose to opt-in to receive our emails by ticking the box at checkout or by amending your My Account preferences.

If you are logged-in, then your current email marketing preferences (which you can find in your My Account) will be displayed at checkout. You can change these preferences in My Account or using the options detailed below at any time.

How to stop marketing messages from Debenhams

You can stop receiving marketing messages from us at any time.

For email marketing, the best way to do this is to click on the ‘unsubscribe’ link in any email you receive. You can also do this through your My Account settings on our websites.

You can opt out of other marketing as follows:

• For phone and direct mail – you can contact our Customer Contact Centre (see Contact Us section below)
• For targeted or personalised adverts – you can update your Cookie preferences at any time (see Cookie section below and our Cookie Policy for how to do this).

It might take some time for all our systems to be updated, so you might get messages from us while we fully process your request, but we will ensure that we mark you as having opted out on our database as soon as we receive your request.

We are working on improving our customer experience to allow you to opt-out easily of our communications and cookies and we will update this policy and our Cookies policy as soon as we have this in place.

Please be aware that stopping marketing messages will not stop our service communications (such as order updates).

Banner messages and personalised adverts on other websites

Like other retailers, we also target Debenhams banners and ads to you when you are on other websites, apps and social media. We do this using a range of advertising technologies such as ad tags, cookies, and mobile identifiers, as well as specific services offered by some sites and social networks, such as Facebook, Twitter and Pinterest.

The recommendations will be based on information we hold about you, or your previous use of our services (for example, your Debenhams search history, and the content you read on Debenhams) or on Debenhams banners or ads you have previously clicked on.

If you don’t want to see these ads, then you can either disable cookies in your browser, or reject cookies from the site you’re visiting. Please see our Cookies Policy for further details.